What’s Working in 2017 – What’s On the Horizon

 

I know it’s not easy keeping up with the ever-changing trends and developments in online marketing. It seems as if you look away for a month or even a week, something major has changed.

Social media sites explode in popularity or suddenly crash and burn. Google changes its search engine algorithms or makes a substantial change to its one of its services.

Heck, Yahoo even started a partnership with Google this year — and it has a partnership with Bing as well. (That’s like Batman and the Joker teaming up — and the two of them teaming up with, say, Bugs Bunny. It’s madness.)

So I can appreciate how confusing this must be for many business owners. But Internet marketing is incredibly important for local businesses — as I’ve been saying for several years, Internet marketing IS marketing these days — so it’s imperative to keep up.

Actually, what’s even better than keeping up? Being ahead of the curve. So I’d hosted a webinar to provide my predictions for what to expect in 2017.

I used the term “predictions” because no one knows for sure exactly what will happen in the future, but in reality, what I’ll be providing is highly specific advice based on recent trends and information from industry leaders.

While it’s true that the online marketing landscape keeps on changing, that’s no reason to ignore the developments — far from it. The smart move is to take advantage of this instability to gain a competitive advantage.

If the exact same principles of marketing stayed constant, how would any business ever gain an advantage? Everyone would just do the exact same thing and share equally in the local market.

Instead, the evolving nature of online marketing provides a massive advantage to businesses that want to take the initiative. With the practices and tools I’ll be discussing in the December 21st webinar, you will roll into 2017 knowing what is most likely to keep working and what is not.

A few of the topics I’ll be breaking down in the webinar:

MOBILE MARKETING WILL BE HUGE:
Learn how to take advantage.
ONLINE REVIEWS GAIN IN IMPORTANCE:
I’ll explain how to get more positive reviews and mitigate negative ones.
PAY PER CLICK ADS SUPERCHARGE LEAD GENERATION:
Understand the incredible power of “remarketing” to seal the deal.
GOOGLE WILL KEEP TWEAKING ALGORITHMS:
And that’s just fine as long as you remember that “content is king.”
SOCIAL MEDIA’S MAIN VALUE IS IN BRANDING:
Start participating in Social Media

This webinar is a great opportunity to get prepared for your 2017 marketing plans before enjoying your well-earned holiday festivities. You’ll be glad you took a little time to get the lowdown on where Internet marketing is headed in the new year.

To watch a recording of the webinar, please click here.