The Power of the One-Minute Business Profile Video While attending CANA’s Annual Cremation Innovation Convention, a funeral director came up and asked Welton Hong how he could get a video produced for his website. In case you are not aware, a “one-minute business profile video” is a highly effective way to increase conversions on your website—no matter the type of business you own. It’s usually the first thing clicked, because Read More

Why Am I Paying More for Google PPC Ads? Welton Hong comes to you today from Seattle, where he’s attending CANA’s Annual Cremation Innovation Convention. He was speaking with a new client who was wondering why the cost per click on his Google Ads had risen a bit since he came on with us. The answer is very simple: Instead of the generic funeral-based keywords he had been using, we Read More

Is Your Google Listing Description Up to Date? Your Google listing will typically be the first thing someone sees after they Google your business. Google is trying to turn their listing into a mini version of your website, so consumers have enough information to contact you if they believe your services fit their needs. That’s why it’s critical your Google listing is thorough and up to date. But too often, Read More