Are You Displaying the Number of Years in Business on Google? Every detail matters today when it comes to outpacing your competition. Everyone is stepping up their game, so anything you can do to differentiate yourself among your competitors matters. One simple trick is to display the number of years your firm has been in business, especially for firms that are multi-generation or have been at the same location for Read More
Read MoreHow to Update Your Google Listing if You’re Moving
How to Update Your Google Listing if You’re Moving Moving? It should be simple to update your Google listing with your new location, right? It is if you’re moving to a brand-new building that doesn’t list a prior business at that location. But if you’re moving to a location that did house a business before then it gets a little tricky. Welton Hong walks you through the process in his Read More
Read MoreHow to Set Up Your Hours of Operation on Google
How to Set Up Your Hours of Operation on Google It’s critically important to list your hours of operation on Google as 24/7. You never want to miss a call because someone believes you’re closed after finding your listing online. But how do you check what’s listed on Google, and more importantly, how do you change it? Welton Hong will show you step by step in his latest video.
Read MoreWelcome Emails: A Must-Have Home Improvement Marketing Tool
You’d never show up to a home and start replacing the windows without checking in with the homeowner and introducing the crew (or at least part of the crew). Why would you show up in someone’s email inbox without the same level of courtesy? Find out more about the etiquette and power of the welcome email below. What Is a Welcome Email? A welcome email is the first email that Read More
Read MoreThree Tips for Shareable Home Improvement Social Media Content
The average organic reach on most social platforms is 1 percent or less. That means if you share a post, only one in 100 followers, on average, is likely to see it without further intervention. Intervention can include sponsoring the post, which means paying to convert it into an advertisement. Another “intervention” occurs when people share your post or interact with it in other ways. When people share or interact Read More
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