Google Yourself to See Where You Stack Up These days it’s common for consumers to Google you, even if your firm is well-branded and they’re just looking up your phone number or address. So what does Google say about you? What about your competitors? In Welton Hong’s latest video, he explains why it’s worth performing this analysis on yourself and competitors on a regular basis and what you should look Read More
Read MoreAre Billboards Worth Your Small Business Marketing Spend?
More than 70% of Americans look at billboards while driving. Even with that exposure, is this traditional advertising channel a good choice for your marketing dollars? The Cost of Billboard Advertising Billboard ad pricing ranges widely depending on the type of billboard, where it’s located, and other factors, such as out-of-home impressions. Out-of-home (OOH) impressions refers to the number of times people see the billboard. Other factors impacting cost can Read More
Read MoreDial in Your Geography Targeting for Better Google Ad Campaigns
Dial in Your Geography Targeting for Better Google Ad Campaigns If you’ve been disappointed in the results of your Google Ad Campaigns, you might want to take a closer look at how you’re targeting your ads geographically. In Welton Hong’s latest video, he breaks down how to find that sweet spot — where the targeting is not too large or too small — for the best results.
Read MoreWhy Search Engines Are Similar to the Yellow Pages
Why Search Engines Are Similar to the Yellow Pages You don’t have to be mystified by today’s search engines. Welton Hong explains in his latest video why search engines should be viewed as the modern-day Yellow Pages.
Read MoreHome Improvement Marketing: Facebook Trends for 2021
Facebook issued a report detailing user and marketing trends on the platform and what people might expect in 2021. The social media giant broke trends into four major categories. One was lifestyle trends, which may have the most impact on home improvement marketing this year. Facebook pointed out that the COVID-19 pandemic created big changes in lifestyle trends in 2020, and those trends are likely to carry into 2021 and Read More
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