Why You Can’t Solely Rely on Local Search Although getting ranked in the Google local 3-pack is powerful, there are limitations. In Welton Hong’s latest video, he shows where local search can fall short and provides other solutions to this problem.
Read MoreADA Website Compliance Basics 2: The Web Content Accessibility Guidelines
In the first part of this blog series, we detailed why home improvement firms should ensure their websites are ADA-compliant. In this post, we’ll look at what that actually means. What Are the Website Content Accessibility Guidelines? The Americans with Disabilities Act doesn’t actually spell out how to ensure your website is compliant. In fact, as we discussed last week, the ADA doesn’t even mention websites. To understand how to Read More
Read MoreWhy Do I Only See Two Listings in the Google 3-Pack?
Why Do I Only See Two Listings in the Google 3-Pack? There was a time when Google displayed seven listings in the local search pack. Then it became three. More and more lately, we’re seeing just two results displayed. If this trend continues, then it means it’s only going to get a lot harder to show up in local search. In Welton Hong’s latest video, he breaks down what you Read More
Read MoreHow to Get Your Ad in a Google Local Pack
How to Get Your Ad in a Google Local Pack We all know how powerful it is when you show up in the Google local 3-pack. But more and more we’re seeing an ad (known as a “local pack ad”) inserted above those three listings. How do you get your own ad inserted into this coveted group? In Welton Hong’s video, he explains that although you don’t have much influence Read More
Read MoreADA Website Compliance Basics 1: Why Home Improvement Firms Can’t Ignore It
What do Domino’s Pizza, Fox News Network, Nike, and Harvard have in common with your home improvement business? If your website isn’t ADA-compliant, you could face an ADA lawsuit. Find out more about ADA website compliance, why it matters, and how you can attend to it in this four-part blog post series. Today, we’re starting with a look at why home improvement firms can’t—and shouldn’t want to—ignore this issue. Is Read More
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