Last week we talked about the benefits of planning social media content a month at a time for your home improvement business. This week, we’re providing the steps you can follow to do so. 1. Choose Five Content Categories Categories help keep your content within scope while ensuring variety. It’s generally not effective to post constantly about your business and products. Most experts tout the 80/20 rule: 20 percent of Read More

The most important part of social media marketing, aside from quality, isn’t when you post, how much you post, or even whether you get likes and shares on every post. It’s that you post consistently. Consistency breeds trust. It lets people know that you show up when you say you will (obviously important in home improvement!) and that you’re not going to ghost them. But keeping pace with a regular Read More

Ask people what their favorite season is, and the answers are split fairly evenly between fall, spring, and summer. Not surprisingly, only around 7% of Americans say they prefer winter. These facts can be important to home improvement marketing, which we’ll get to in a minute. How old you are and where you live plays a role in your favorite season, but the statistics make it clear that people enjoy Read More