The sales funnel is the process by which you pull in and weed out prospects until you arrive at the consumers who convert. These are the people who move through your entire marketing process and end up making a purchase. As a home improvement pro, your sales and marketing goals should be to widen the funnel and make it efficient enough that a good number of people are reaching the Read More

Competitor analysis is an important part of online marketing. Yes, you should always know what your brand mission and vision is and how to message that. And you must be in-tune with your target audience and how you can help them. But understanding where your competitors are winning—or losing—can help you make smart home improvement marketing decisions, raise your position in SERPs, and drive more traffic to your site. Here Read More

Think back to some of your all-time favorite stories—the ones that stick with you for years or a lifetime. Often, it’s hero stories you enjoyed as a kid. There’s a reason so many people love Spider-Man as kids and carry that fandom affiliation into adulthood. Most people get the appeal of hero-villain stories in entertainment. But did you know they can play a powerful role in your home improvement marketing? Read More