What Are People Looking for When They Visit Your Website? There’s no doubt a fraction of those visiting your website already know you and are just looking for contact information. But what about the rest? These visitors are in the evaluation stage and are undecided. They’re trying to figure out if you offer the products and services they’re looking for, and more critically, they’re trying to figure out what makes Read More
Read MoreLink Building 101 for Home Improvement Businesses
Once upon a time in the Wild West days of SEO, website owners drove traffic with methods we’d deem unethical today. Link building was one of those strategies. But today’s version of link building isn’t anything like the version prevalent in the early days of SEO, and it’s a tool that home improvement firms may be able to use to boost online marketing performance. Why Is Link Building and Why Read More
Read MoreHow Long Does It Take for New Content to Show on Google?
How Long Does It Take for New Content to Show on Google? You just published your latest blog, obituary, or product page, so how long will it take for it to appear on Google’s SERPs? Typically, it will take a week for your content to get picked up. But Welton Hong will show you what you can do to speed up the process in his latest video.
Read MoreWhat Is Google Page Experience and Does It Matter for Your Business?
Google announced in 2020 that it would be making page experience a bigger factor in page rank. For those that don’t follow the intricacies of SEO, it just means Google combined and boosted some search signals, putting more emphasis on how people experience your pages. What does that mean for home improvement website marketing? We’ve broken down some of the basics below. Core Web Vitals Google uses a tool called Read More
Read MoreWere You Impacted by Google’s Latest Updates?
Were You Impacted by Google’s Latest Updates? Google recently made two major core updates. Hopefully, your site’s search ranking wasn’t impacted by either one. However, if they were affected, then we need to take a closer look at your content, which is typically the focus of a core update. Welton Hong breaks down in his latest video what specific parts of your content you’ll need to review.
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