Three FREE Marketing Strategies You Should Employ Right Now Before you get too complex with your digital marketing techniques, why not focus on three simple strategies you can execute for free? That’s the subject on Welton Hong’s mind this morning, his final day at the 2021 NFDA Leadership Conference in Charleston, S.C. We’ll preview one strategy right now: Your Google My Business listing is essentially your “mirror website” on Google, Read More
Read MoreThree Common Buying Motivations for Home Improvement Services
Every purchase decision is backed by a complex assortment of buying motivations. How complex they are depends on the type and size of the purchase. Someone buying a taco, for example, may be motivated by hunger, a desire for a tasty treat, and the need to keep lunch within budget. Things get more complicated when someone’s shopping for new windows or other home improvement goods and services. The Basics of Read More
Read MoreGoogle’s Latest Algorithm Update Goes After Link Spammers
Google’s Latest Algorithm Update Goes After Link Spammers Welton Hong comes to you today from the NFDA Leadership Conference in lovely downtown Charleston, S.C., and he wanted to make sure you know about Google’s latest algorithm update, which targets “link spam.” This is where websites try to increase their credibility (and thus improve their search rankings) by either buying a bunch of inbound links or creating fake links to the Read More
Read MoreShould You Invest in Radio Ads for Your Home Improvement Business?
Did you know that more than 90 percent of people over the age of 12 in the United States still listen to radio regularly? Radio has a higher audience base than television, computer use, and even smartphone use! Given that stat alone, you might start to wonder if radio advertising is a good investment for your home improvement company. The short answer is likely yes, but read on to find Read More
Read MoreWhy Email Open Rates Will No Longer Matter
Why Email Open Rates Will No Longer Matter It’s great many of you are leveraging email to engage with existing or potential clientele. We’ve always been strong proponents of email marketing; we still are today. In the past, one of the biggest metrics of measuring your email campaigns has been the open rate, which measures how many people literally pen the email to read it. But because of Apple’s commitment Read More
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