How Google’s Update to Mobile Search Impacts Your Market Share Surprise! There is no longer a page one, two, or three, etc. on Google mobile search results. Now, you’ll find a “see more” at the bottom of the screen. This change does provide a better user experience, but it also means more ad placements. Welton Hong goes into more detail in his latest video on how this update impacts protecting Read More
Read MoreWhite Space: What, Why, and How to Create it in Your Home Improvement Marketing Content
Including white space consistently in your marketing content helps people understand what you’re communicating better. Studies indicate that comprehension rises by around 20 percent when there’s an appropriate amount of white space in margins and between paragraphs and other elements on the page. What Is White Space? White space is anywhere on the page (digital or physical) that doesn’t include text or other content. Margins, line breaks between paragraphs, and Read More
Read MoreHow to Display Images on Your Google Ads
How to Display Images on Your Google Ads You may have noticed images appearing on some Google ads. Right now, these images are showing on mobile searches and not desktop. We do know that images improve clickthrough rate, so how can you get images to show on your ads? The answer is to enable image extensions. In Welton Hong’s latest video, he goes into this in more detail, including some Read More
Read MoreWhat Is a Hook and Does Your Home Improvement Marketing Content Need It
The hook is what grabs the reader’s attention, metaphorically dragging them along through the content. But a writing hook shouldn’t feel like the literal hook used to fish bad Vaudeville acts off the stage. In writing, the hook should be enticing. It’s an idea, question, concept, or mood that invites the audience to continue engaging. Does Your Home Improvement Marketing Content Need a Hook? Absolutely. You have a few seconds Read More
Read MoreDon’t Discount Facebook’s Ability to Build Top-of-Mind Awareness
Don’t Discount Facebook’s Ability to Build Top-of-Mind Awareness While Facebook ads can generate leads who are ready to buy today, the numbers tell us that’s usually a small percentage. For the rest, it’s important to remember that it’s not that these leads are not interested in your product or service, it’s just that they’re not interested in buying it NOW. In Welton Hong’s latest video, he explains what you can Read More
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