Employ EDDM for Surgically Targeted Direct Mails Direct mail really does still work in marketing your home improvement business. The U.S. Postal Service makes it easy for you to target households by Zip Code and demographics (age, income, etc.) with its Every Door Direct Mail (EDDM) service. Learn more in this video!
Read MoreHow to Sequence Your Business Strategies
How to Sequence Your Business Strategies Do you know how and when to employ certain strategies, such as search engine marketing, remarketing, and social media marketing, to lead homeowners through the sales journey? It’s imperative to use the right sequence to generate more sales for your home improvement business.
Read MoreHome Improvement Website Management Part 4: Functionality Testing
Over the past three weeks, we’ve talked about testing page load times, link functionality, and whether your site works on mobile devices. In this last post in the basic website management blog series, we’re going to cover functionality testing. If important functions on your site don’t work, it doesn’t matter how well home improvement marketing and SEO is performing. All the traffic in the world won’t boost your revenue if Read More
Read MoreHome Improvement Website Management Part 3: Mobile Testing
In this four-part blog series on basic website management, we’ve already covered how page load speeds and dead links can impact home improvement marketing performance. We’ve also provided some tips on how to test for and fix these problems. Today, we’re looking at an equally important site function: mobile friendliness. Mobile-Friendly Is No Longer an Option We’ve said it a number of times in the past few years, but it’s Read More
Read MoreEnsure Your Google Ads Also Display Your Business in Maps
Ensure Your Google Ads Also Display Your Business in Maps You want the most benefit from your Google Ads, including having your home improvement business displayed in Google Maps. There’s a super-simple (and completely free) way to do this, as you’ll see in this video.
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