Does Direct Mail Still Work? If you spent a dollar and received $2 back, would it be worth it? Of course it would be. Direct mail, like any other channel, is worth doing as long as it’s working. And direct mail still works. The problem is that we get distracted by the shiny new object, which in this case is Facebook. Welton Hong explains why you shouldn’t put all your Read More
Read MoreWill Placing Google Ads Help Your Organic Ranking?
Will Placing Google Ads Help Your Organic Ranking? The short answer is no. Google can’t incentivize you to place ads by ranking you higher in its organic search rankings. That would be a conflict of interest. However, placing ads does directly—and indirectly—increase the overall traffic to your website. Welton Hong goes into this in more detail in his latest video.
Read MoreWhy Google Might Change Your Home Improvement Meta Descriptions
The SEO page title and meta description show up for each page in search results. These tiny pieces of content, which amount to about 230 characters of text total, are supposed to entice people to your pages. The job of the page title and meta description is to give people an idea of what they’ll find on your page so they can decide whether to click your link. It’s a Read More
Read MoreInternal and External Links for Home Improvement Blog Posts
Linking strategy is still important to content marketing, but it’s got a bad rap due to black hat SEO strategies from previous decades. Get some tips for legitimate internal and external linking in your home improvement blog posts below. What Is Linking Strategy for Home Improvement Marketing? Linking strategy refers to the act of including links in your own content in a thought-out manner that helps positively impact SEO and Read More
Read MoreYelp Reviews Still Displaying on Bing Local Listings
Yelp Reviews Still Displaying on Bing Local Listings Yes, on the initial search results page, Bing now pulls its reviews from Facebook. Although that’s a sigh of relief for many of you, it doesn’t mean you now can disregard your reviews on Yelp. Welton Hong explains why in his latest video.
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