No, Your Competitors Can’t Eat Up Your PPC Ad Budget There’s a misbelief that competitors (or other trolls) can burn through your home improvement business’s Google Ads budget by continuously clicking on your pay-per-click (PPC) ads. Google actually has great fraud-detection tools in place to prevent this, as Welton Hong explains in this video.

Employing the Nine-Word Email Technique Believe it or not, you can nurture leads for home improvement services and move them along the sales journey with an email of only nine words! It’s a proven tool for engaging audience you want to reach and “warming them up” for the next step. Watch this video to learn more!

Don’t Fall for the “Domain Registry” Mail Scam SCAM ALERT: If you get something in the mail from “Domain Registry” claiming you need to pay them to update your website’s domain registration, don’t believe it! With that said, it IS imperative that you keep up with your home improvement website’s ACTUAL domain registration, as Welton Hong explains this video.