Let’s talk about holiday marketing for your home improvement company for a minute. It’s certainly seasonal, given the major holidays this month. But we actually want to talk holidays in general and whether you should include them in your marketing strategy. What Do We Mean by Including Holidays in Marketing? When you say holiday marketing, most people are going to think of retail and the holiday shopping season. But we’re Read More

Around 75% of all businesses use marketing automation. Should you? Get the facts about this tool below so you can decide for yourself. What Is Home Improvement Marketing Automation? Marketing automation refers to the process of using machines, computers, and software programs to automate parts of your marketing process. It sounds complex, but you probably already use some automation. Here’s an example: You have a newsletter that homeowners can sign Read More

It’s the week of Thanksgiving, which means family gatherings—when they can be done safely, of course—and lots of good food for many people. Whether you’re a turkey-and-dressing traditionalist or enjoy getting more adventurous with holiday fare, the reason for the festivities is rooted in the same thing. The holiday is supposed to be about being thankful and showing gratitude for the good things in our lives. Does your gratitude extend Read More