On average, it takes around two hours to research and write a 500-word blog post. You might need to add more time to the process for editing, image and design, and publication. If you’re doing home improvement content well, that effort is worth it because the blog post — or landing page, social post, or other type of content — helps generate traffic on page and convert visitors to clients. Read More
Read MoreHow to Appear in Popular “Near Me” Search Terms Search terms like “restaurants near me” and even “funeral home near me” will only grow more popular in 2021. Welton discusses in his latest video what you need to do to ensure you show up in these types of searches.
Read MoreHow Many Google Reviews Do You Need? Happy New Year! Someone recently reached out to Welton to ask how many reviews they need on Google to get that trust signal across. The simple answer is the more the better. But is that 10? 30? 100? Watch Welton’s latest video to learn what the magic number is.
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Evergreen marketing content can drive conversions over the long term and with less work for you. But there’s a difference between evergreen and irrelevant, and finding that line is critical for the success of your home improvement marketing copy. What Is Evergreen Content? Evergreen content is sustainable and relevant over long periods of time. It means the blog post you publish today will still be helpful to readers who come Read More
Read MoreShould You Bid on Your Own Brand Name on Google? Typically, bidding on your brand name on Google is a not an effective use of your ad budget, but there are situations when it’s a good idea. In Welton Hong’s latest video, he lays out the two scenarios when doing so makes sense.
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