How to Use Google Alerts to Monitor Your Brand Reputation It’s good to see more and more of you are monitoring your online reviews on Google, Yelp, and Facebook. Now it’s time to take it to the next level by using Google Alerts to monitor what others are saying about you on their personal blog or website. It’s free, and in Welton Hong’s latest video, he’ll show you how easy Read More
Read MoreWhat Are Downloads and Should You Use Them for Home Improvement Marketing?
Lead generation is notoriously tough. When asked what their top challenge is, most marketers point to lead generation. There’s a reason it’s cheaper to retain a client than acquire a new one! But you can use one proven marketing tactic to help make lead generation easier for your home improvement business: the free download. What Is a Lead Generation Download? It’s a download you offer potential customers so they’ll be Read More
Read MoreHome Improvement Local SEO Stats to Know in 2021
Depending on which study you look at, “near me” searches have increased by 200 to 900 percent in recent years. Learn more about what that means with more stats and information on local SEO below. Consumers Incorporate Online Search into Their Buying Journey You might know that between 75 and 95 percent of consumers start their buying journey online, most often in the SERPs. But did you know they continue Read More
Read MoreDo Google Ads Affect Organic Results?
Do Google Ads Affect Organic Results? Will placing ads on Google help you rank higher organically? The short answer is no — not directly anyway. However, in Welton’s latest video, he explains why placing paid ads can indirectly help you receive more organic traffic.
Read MoreGoogle Will Never Call You
Google Will Never Call You Be careful when taking a call by someone from “Google” because Google will never call you. Welton Hong’s latest video explains why it’s more likely a scam and what you can do to protect yourself.
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