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Content Calendar Tools to Organize Your Home Improvement Marketing

One of the best things you can do for your home improvement content marketing efforts is post consistently. But keeping pace with whatever schedule you choose is often easier said than done. Put some of these free and paid content scheduling tools to work to organize your content creation and publishing. Spreadsheets If you have a smaller team or only need to source and publish content for one platform, such Read More

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Three Tips for Adding Authority to Your Home Improvement Content

Authority is a big deal on the internet, which isn’t surprising considering that everyone seems to constantly battle against fake news and questionable content. Google’s pretty transparent about wanting to rank expert, authoritative pages higher than others. But what makes a page “expert” or “authoritative?” You’ll get different answers from every so-called SEO pro you ask, but the truth comes down to this: Authoritative content is high-quality and fully addresses Read More

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