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Why the Google Display Network is Great for Branding

Why the Google Display Network is Great for Branding Branding your business or firm is critical to its long-term success. TV, radio, newspapers, billboards, etc. are still effective ways to increase brand awareness, but those channels can also be expensive. In Welton Hong’s latest video, he explains why running ads on the Google Display Network is a great alternative for branding for one big reason: It’s cheap!

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YouTube Ads vs. TV Ads

YouTube Ads vs. TV Ads TV ads are still incredibly effective, especially for reaching Baby Boomers. If you’re currently running ads on TV, Welton Hong explains in his latest video why you should consider running ads on YouTube as an alternative or to supplement your current campaigns: It’s cost effective and easy to target specific audiences. And he shares a way you can even receive free branding from it.

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Three Tips to Increase Your Home Improvement YouTube SEO

More than 30 million people access YouTube daily. The site also ranks as the second-largest search engine and social media platform, making it a powerful place for your home improvement marketing content. But home improvement businesses can only benefit from video content if people are finding it. Luckily, everything you might already know about improving the SEO performance of a blog post can be applied to YouTube videos. 1. Do Read More

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