Why the Google Display Network is Great for Branding Branding your business or firm is critical to its long-term success. TV, radio, newspapers, billboards, etc. are still effective ways to increase brand awareness, but those channels can also be expensive. In Welton Hong’s latest video, he explains why running ads on the Google Display Network is a great alternative for branding for one big reason: It’s cheap!
Read MoreShould You Use Facebook’s Lead Form or Your Own Landing Page?
Should You Use Facebook’s Lead Form or Your Own Landing Page? With Facebook lead ads, it’s super easy to run ads to generate leads…maybe too easy. In Welton Hong’s latest video, he’ll explain why Facebook’s tool might not be your best option if lead quality is a concern for you.
Read MoreYouTube Ads vs. TV Ads
YouTube Ads vs. TV Ads TV ads are still incredibly effective, especially for reaching Baby Boomers. If you’re currently running ads on TV, Welton Hong explains in his latest video why you should consider running ads on YouTube as an alternative or to supplement your current campaigns: It’s cost effective and easy to target specific audiences. And he shares a way you can even receive free branding from it.
Read MoreThree Tips to Increase Your Home Improvement YouTube SEO
More than 30 million people access YouTube daily. The site also ranks as the second-largest search engine and social media platform, making it a powerful place for your home improvement marketing content. But home improvement businesses can only benefit from video content if people are finding it. Luckily, everything you might already know about improving the SEO performance of a blog post can be applied to YouTube videos. 1. Do Read More
Read MoreHow to Remove Unwanted Photos from Your Google Listing
How to Remove Unwanted Photos from Your Google Listing Obviously, you should have good, flattering photos of your business on your Google My Business listing. But did you know that anyone can upload photos onto it? It’s just another reason why you should monitor your listing regularly. Welton Hong shows you how simple it is to remove unwanted photos in his latest video.
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