When Using Online Tracking Numbers Backfire Welton Hong was an engineer in his former life, which means he inherently loves numbers and collecting data. But in the online world, placing different tracking numbers in your listings can backfire and hurt your ranking on search results. Welton explains why and offers alternative solutions in his latest video.
Read MoreGoogle Has Changed How to Update Your Business Listing
Google Has Changed How to Update Your Business Listing Google has not only changed the process of how to update your listing; they also changed the name: Google My Business is now called Google Business Profile. The changes are intended to simplify the process of updating or editing your business listing, which they’ve done a good with even though you’ll need to be mindful of these changes going forward. Welton Read More
Read More3 Reasons a School Sponsorship Might Be Good for Your Home Improvement Marketing
For schools, 2020 and 2021 were particularly challenging. It’s unlikely 2022 will bring immediate relief to many of the obstacles educational organizations are facing. But even before COVID-19, there was a common challenge most schools dealt with—and it’s one that your home improvement business can help solve! That challenge is money. Schools are often in need of it, especially if they want to offer programs related to sports, arts, and Read More
Read MoreMultiple Brands? How to Market on Google at Same Time
Multiple Brands? How to Market on Google at Same Time Welton Hong received an interesting question from a client recently: Can they market their traditional brand and discount brand on Google at the same time? The short answer is yes. But “how” you do it depends on your current business model. There are multiple ways to go about it so your brands don’t compete against each other, which Welton shares Read More
Read MoreWhat Is Anchor Text and Why Does It Matter for Home Improvement Content Marketing?
You know when you’re reading a post or article online and some text is a different color? You click on that text, and it’s a link to a related page? That text is called anchor text, and how you write it is an important part of home improvement website marketing. Why Does Anchor Text Matter? In the past, anchor text didn’t matter. Marketers would write “Get more information here,” and Read More
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