Google Reviews: Does Quantity or Quality Matter Most? When it comes to getting ranked in local search, the short answer is they both matter. In today’s video, Welton Hong shows you an example of why you want both quantity and quality to win more business.
Read MoreIs TikTok the Next Frontier for Your Home Improvement Marketing
TikTok was the seventh-most downloaded app of the last decade, and its popularity in recent years has grown exponentially. But does that mean home improvement firms should flock to this social media app for marketing purposes? TikTok Demographics Before you decide about home improvement marketing on TikTok, it’s a good idea to know the demographics: Almost 60% of TikTok’s user base as of 2019 was in China, though growth in Read More
Read MoreWhy You Need to Pay to Play on Google
Why You Need to Pay to Play on Google It should come as no surprise that Google is a for-profit business, which is why you see a lot of ad placements these days on Google search pages. In Welton Hong’s latest video, he explains why it’s crucial you invest in paid ads even if you rank well organically.
Read MoreAre You Showing Up on Google’s First Page?
Are You Showing Up on Google’s First Page? One of the easiest ways to increase your call volume is to show up on Google’s first page. We recommend you Google what families in your area would typically search for when in need of your services. It’s vital you know where you rank. Check out Welton Hong’s latest video to see an example of what we’re talking about as well as Read More
Read More3 Steps to Creating Home Improvement Content After Keyword Research
In the wild-west days of online marketing (this was the early aughts), all you needed to succeed was the right keyword and an army of people willing to type things around it. In some cases, the content you created could be almost nonsense, and your pages would still perform well in SERPs if you crammed in enough of the right keywords. Most home improvement firms know that’s not going to Read More
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