How to Get the Most from Billboard Advertising Did you know there are no billboards in Hawaii? Welton Hong just learned that while spending some time in the Aloha State. Although billboards aren’t an option there, they are in most states, and they could be a core part of your marketing arsenal. Welton does have one KEY recommendation for how to get the best results from billboard advertising—just watch this Read More
Read MoreTwo No-No Tactics for Home Improvement Marketers on Social Media
Think about the last time you blocked or unfollowed someone on social media. What was the reason? The most common reason people give for unfollowing others is simple annoyance. If your home improvement business’s social media account is annoying people, they’re not going to stick around for it. And they’re less likely to make a purchase from you in the future. Make sure you’re not making the social media mistakes Read More
Read MoreHow Google Search Works
How Google Search Works Coming to you today from beautiful Hawaii, Welton Hong clears up some confusion on how Google searches work. For example, you and a friend could do the exact same search query at the exact same time and get different results! That’s because the search algorithm doesn’t always work the same way, and your results can depend on what Google already knows about you and your preferences. Read More
Read MoreShould You Bid on a Competitor’s Brand Name?
Should You Bid on a Competitor’s Brand Name? It sounds like a good idea in theory: Bid on a competitor’s brand name in Google ads so when someone searches for a competitor, your ad shows at the top. Unfortunately, this tactic often fails since if someone is typing in my competitor’s name, they are already looking for that competitor. However, there are two scenarios when it may be a good Read More
Read MoreCautionary Tale: How Your Website Impacts Search Engine Results
Cautionary Tale: How Your Website Impacts Search Engine Results If you’re thinking about getting a new website, you need to hear this story. Recently, while reviewing search engine rankings in his area, Welton Hong noticed that a once-highly ranked funeral home had completely dropped off Google’s SERPs. Upon further research, he discovered they have a new website, and their developer may not be well-versed in SEO. He breaks down some Read More
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