Google is Sunsetting Broad Match Modifier: What Does This Mean? We’re going a little deep in the weeds today in Welton Hong’s latest video, but if you’re currently running Google ads then it’s important you understand how this change affects your campaigns, and more importantly, your budget.
Read MoreWhat the Latest Google Update Means for You
What the Latest Google Update Means for You Have you noticed any changes to your firm’s Google search ranking lately? Google has already rolled out a lot of updates in 2021, especially when compared to last year. Welton Hong breaks it all down and explains what it means to you in his latest video.
Read MoreWhy is There an Ad in Google Local Search?
Why is There an Ad in Google Local Search? Google local search is called the 3-pack for a reason: Because there are three ads listed there. So why do you sometimes see an ad at the top of those three? Well, that ad is called a local pack ad, and Welton Hong goes into more detail if and how you can get your ad to show there in his latest Read More
Read More3 Keyword Mistakes You’re Making With Home Improvement SEO
Keywords are no longer the kings of content marketing they once were, but they’re still important. Google still uses keywords to help understand whether your content is relevant for a searcher. And since the vast majority of people seeking goods and services start with the search engines, home improvement companies can’t afford to get keywords wrong. Here are three common mistakes you might be making when choosing keywords for your Read More
Read MoreSupercharge Your Local Search Ranking
Supercharge Your Local Search Ranking On Welton Hong’s final day of his trip to beautiful Hawaii, he wanted to take a few minutes to explain how to supercharge your firm’s ranking for local search. The top priority is ensuring you appear in Google’s Local 3-Pack, and that starts with having lots of great CITATIONS: online mentions of your business and its NAP (name, address, and phone number). Do you know Read More
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