Almost 90% of business-to-business marketers use LinkedIn, but as a home improvement business marketing to homeowners, does the social media platform have anything to offer? The answer might be yes.

Who Uses LinkedIn?

More than a third of adults in the U.S. age 30 to 49 use LinkedIn. Almost 30 percent of people aged 18 to 29 are on the platform. A quarter of the platform’s users are employed in senior-level positions, so you can assume they are decent income earners.

By being on the platform, you can connect with and have your business and posts seen by these users. And while many of them might turn to LinkedIn primarily for professional networking, many may also own homes and have a need for window repair or other home improvement services. That can make LinkedIn advertising a potentially good tool for your business.

Why Should You Set Up a LinkedIn Business Page?

You might also want to set up a LinkedIn business page for your home improvement firm. These are easy to set up and free to anyone with a business email and business name.

Some reasons for setting up a LinkedIn business page include:

• Appearing more professional online. Consumers may Google your firm or even look it up specifically on LinkedIn. When you have a profile, it can contribute to the authority of your business.
• Increasing your SEO performance. You certainly want your business’s website to show up for relevant searches, but a LinkedIn profile can also show up in search engine results. That can help you show up multiple times, helping to ensure you catch consumer attention.
• Connecting with other businesses and potential employees. Of course, there’s also value in using LinkedIn as an employer. You can network with other businesses in your niche, find consultants for financial or legal advice, or even connect with potential employees if you’re hiring.