For schools, 2020 and 2021 were particularly challenging. It’s unlikely 2022 will bring immediate relief to many of the obstacles educational organizations are facing. But even before COVID-19, there was a common challenge most schools dealt with—and it’s one that your home improvement business can help solve!

That challenge is money. Schools are often in need of it, especially if they want to offer programs related to sports, arts, and extracurriculars.

Helping to meet that financial need by sponsoring school events, programs, or the school itself can be a great way to support your local community while also investing in goodwill marketing. Here are three reasons to support schools while marketing for your home improvement firm:

1. They put your name or logo in front of local adults. Buy ad space in the jazz band’s program or sponsor the school soccer team and get your banner up on the field. School fundraising offers numerous ways to get your name in front of local adults—often with the goodwill tie-in that you’re supporting their children.
2. You build trust with potential customers. If people see you as part of the community, you’re not a stranger. When your business is supporting local schools, people may be more likely to trust you with repairs or changes to their homes.
3. It’s cost-effective marketing. In many cases, sponsoring a school costs your business much less than traditional local advertising might. You might also be able to deduct the donations or sponsorship amounts on business tax returns.