Why Am I Paying More for Google PPC Ads?

Welton Hong comes to you today from Seattle, where he’s attending CANA’s Annual Cremation Innovation Convention. He was speaking with a new client who was wondering why the cost per click on his Google Ads had risen a bit since he came on with us. The answer is very simple: Instead of the generic funeral-based keywords he had been using, we use highly specific keywords to target people specifically searching for your services—which provides FAR better ROI. Watch this video to learn more.