Google’s Latest Algorithm Update Goes After Link Spammers

Welton Hong comes to you today from the NFDA Leadership Conference in lovely downtown Charleston, S.C., and he wanted to make sure you know about Google’s latest algorithm update, which targets “link spam.” This is where websites try to increase their credibility (and thus improve their search rankings) by either buying a bunch of inbound links or creating fake links to the site. You don’t want to work with any firm using this shady practice, because Google will penalize your site heavily for it. Watch this video to learn more.