Should You Bid on a Competitor’s Brand Name?

It sounds like a good idea in theory: Bid on a competitor’s brand name in Google ads so when someone searches for a competitor, your ad shows at the top. Unfortunately, this tactic often fails since if someone is typing in my competitor’s name, they are already looking for that competitor. However, there are two scenarios when it may be a good move, which Welton Hong explains in his latest video.