How to Get Your Ad in a Google Local Pack

We all know how powerful it is when you show up in the Google local 3-pack. But more and more we’re seeing an ad (known as a “local pack ad”) inserted above those three listings. How do you get your own ad inserted into this coveted group? In Welton Hong’s video, he explains that although you don’t have much influence in getting your ad slotted in, there are some things you can do to increase your chances.