If you’re not putting your marketing eggs in the mobile basket, you’re missing out on more than half the home improvement market.

Mobile search volume eclipsed desktop on the Google search platform in 2015, and mobile hasn’t looked back since.

Every single day, more homeowners look for renovation service providers on smartphones. For home improvement companies, that means you must focus on marketing strategies that take mobile fully into account.

And though the devices might be smaller, every detail does count. Here are three facts you should know about home improvement mobile SEO:

1. Tags Matter
Content on your mobile site should be optimized with the right keywords. Try to place keywords toward the beginning of content and in a header or two. But on mobile, tags (including alt image tags) are also important. With more content becoming visual, image tags let you include relevant keywords without clogging up on-page content.

2. Images and Menus Deserve Special Attention
You might know that Google likes responsive design, but do you also know that responsive design doesn’t automatically equate to being “mobile friendly”? Check your images and navigation to ensure your home improvement site works well for mobile users.

Images should be scaled for use on mobile screens. That means loading a different version of images for various viewports (something your web developer can do).

Menus should be simple to limit scrolling for mobile users. Google says “hamburger menus”—the three bars that drop down to larger menus when you click them—are acceptable and won’t mess up home improvement mobile SEO.

3. Pop-ups Are Potential Problems
Pop-ups that invite users to sign up for a newsletter or take other action are popular, and they can drive higher engagement rates. But pop-ups that work fine on desktop might be annoying to mobile users.

If you want to use pop-ups to encourage interaction, make sure it’s easy for visitors to click out of them to return to mobile content. Mobile SEO depends on homeowners interacting with your content, and they won’t do that if they can’t get past a guardian pop-up page.

The bottom line with home improvement SEO strategies is this: You shouldn’t assume your responsive site design translates to mobile-friendly pages that will win points with Google and potential customers. Always test that your pages perform well on various devices.