Have you used smartphone video marketing for your home improvement business? Companies that provide decor and other home improvement products can easily incorporate video content onto their pages, and it’s a competitive edge you can’t ignore for 2019. 

Video provides a way to engage with potential clientele in a personal, meaningful way that drives high conversion rates. Additionally, it increases online exposure. Just consider these stats: 

• 70 percent of consumers report that they have shared a company’s video on their own pages or profiles 
• More than 50 percent say watching a video makes them confident in making a purchase 
• More than half of all online users watch videos daily 
• Almost 50 percent of all online users look specifically for videos about goods or services before making a purchase decision 

How can you compete in home improvement marketing online when you don’t have the budget for high-end recording equipment, a studio or professional camera operators? While you might want those things for a TV ad spot, online video marketing is a different game. All you need is a smartphone, an engaging message and a platform for the content. 

YouTube is still popular, especially for longer informational videos—and it can bolster your SEO performance. But you can also load videos to Facebook, Instagram or Snapchat. Live video is gaining traction among all types of audiences, and it’s a great format for showcasing new products or giving quick how-to tips to homeowners. 

You can also add short video clips to your home improvement marketing ad strategy. Facebook, Instagram, and Snapchat all sell video ad space on platforms where users are already primed to engage with your content. 

As content everywhere gets more dynamic and video continues to rapidly grow as a medium of choice among consumers, home improvement companies can’t afford to ignore the power of the smartphone camera.

(Note: Ready to supercharge the leads you get from the internet and convert them into real-life clientele? In his free webinar, marketing expert Welton Hong delivers practical techniques you can employ today. Click here to register!)