Another change is the collaboration between Google and Twitter in creating a new standard format for mobile pages called Accelerated Mobile Pages (AMP). What Google and Twitter values most these days is how fast pages load. The reason for this should be obvious, nobody wants to wait for pages to load on their mobile devices.

The idea is to create pages that load quick as lightning. As a result, AMP is all based around a simplified HTML markup structure. These new AMP pages will not allow many of the features available to the pages you are used to seeing currently and will get rid of virtually any kinds of markup that reduce load speed (JAVA script etc.).

To make this easier to understand, computers operate on the internet by taking an address and using wireless, Ethernet, or connected modems to reach the correct server indicated in that address (along with the specific content housed on that server). Different kinds of information housed on that server take longer to deliver and load on your browser.

With a sleeker and simplified structure that favors only the kind of markup of information that is easy to load, AMP’s will be extremely quick. It is unclear if AMP will become an expected standard for the delivery of mobile information, but if and when it does, your site will have to be ready to respond to requests for information from mobile phones for content in that new format.

As of now, AMP’s are limited mostly to the content produced by News Organizations. One interesting outcome of this development is that AMP content can be produced on non-responsive design websites. So, including AMP content might become a new means of upgrading a website that is not currently optimized for mobile.

No matter how this shakes out, there is a good chance that you will be producing your written content in this format eventually. Why? Because the internet always prefers the fastest and most efficient content and the fastest means of delivering that content to mobile devices.

In the short-term, you will start to see content of this type delivered on your mobile phone search results in a carousel at the top of the results page.

If you are concerned with your site-speed or how quickly your content is being delivered, if you have Google’s webmasters tools, they have a site-speed tester which will give you suggestions to speed up your website.

If your site is slow and you want to address site-speed, feel free to call us at Ring Ring Marketing anytime, we are always here for you!